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Do³±czy³: 31 Pa¼ 2024 Posty: 1
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Wys³any: Czw Pa¼ 31, 2024 08:20 Temat postu: 8 SEO Strategies That Actually Still Work in 2024 |
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With algorithm updates, document leaks, and AI-powered reviews flooding search results and being taken down, the key question for businesses is: what still works in SEO in 2024?
8 SEO Tactics That Still Work in 2024
As with any era of SEO, it's important to understand not just how the algorithm affects everyone, but how it affects the site.
And, as with any era of SEO, there website development service are different rules for different types of sites, and what works for one site won't work for another.
In this article, we'll focus on what we've seen still work in businesses with typical small to medium sized sites. If the site is a different type, these methods may work better or not work at all, depending on the tactics, authority level, and type of site.
1. Link creation
It shouldn't come as a surprise, but building quality links to the domain as a whole—and especially to the pages you want to rank for—still works.
Of course, not all links are created equal. There are a few important caveats that, while they may not have changed much in recent months, are important for companies to consider when building links or engaging with link building service providers:
The pages you get links to that actually drive traffic affect the value and perceived quality of the link. In other words, you want links not only from legitimate sites that drive traffic, but also from individual pages that get real traffic from real people.
Given that some sites that were included in the recent good content update seem to have recovered after the link profile cleanup, you'll probably want to be especially attentive to the quality of the links pointing to your site and the link text.
Of course, all the usual caveats about links being from authoritative sites that the sites they link to also apply.
2. Content processing
While a site may have other issues, if there is a site with old pages that have dropped in rankings due to posts, doing a thorough cleanup to update key pages is still effective.
This is true for several reasons. The preferred content type (and intended purpose) for a search results page can change over time:
There may be more variety on a search results page, the page may no longer be relevant to what is being searched for in the SERPs, or the intent may be similar (e.g. many listings still rank high in search results), but the nature of those listings may have changed (e.g. longer or shorter lists, different formatting, etc.)
You need to go back, review your content, and make adjustments. Likewise, you want to audit the internal and external links pointing to key pages (especially if they're losing traffic over time) and make sure the anchor text you're using isn't too relevant to your target keyword.
3. Look like a real businessman
While it is true that you don’t need to fake it, you may also need to help it become clear that you are a real business and what type of business you are. If you haven’t invested in SEO and/or don’t have a strong brand, your site may have:
There are very few external links from other sites pointing to it.
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